Sociocultural-educational communication in Virtual Environments. A look from the theorySociocultural-educational communication in Virtual Environments. A look from the theoryKobel Guerrero-Muguercia, Yanyorky Sánchez-Pérez, Carlos Moreira-CarbonellUniversidad de Guantánamo. Cuba. Correo(s) Electrónico(s)kobelg@cug.co.cuyanyorky@cug.co.cucarlosmc@cug.co.cuORCID: https://orcid.org/0000-0002-0197-6879https://orcid.org/0000-0002-1451-0218https://orcid.org/0000-0001-6650-0436Recibido: 22 de septiembre de 2021Aceptado: 2 de octubre de 2021ResumenThe present research aims to analyze the evolution of the communicative process to determine the elements that allow defining the term sociocultural-educational communication in virtual environments, its characteristics, classification, components and functions based on the criteria of various authors regarding communication in the face-to-face and virtual plane, in addition to its role for the development of society. For the development of the research, methods and techniques such as analysis-synthesis, induction-deduction, documentary, historical-logical study were used that allowed obtaining from the consulted sources the necessary criteria to fulfill the proposed objective.Keywords: Communication; Educational communication; Virtual educational communication; Sociocultural-educational communication; Virtual environmentsAbstractThe present research aims to analyze the evolution of communicative process to determine the elements which permits to define the term sociocultural-educational communication in virtual environments, its characteristics, components and classification from the criteria of various authors regarding communication in the face-to-face and virtual plane, also its role for the development of the society. For the development of the research, methods and techniques were used such as analysis-synthesis, induction-deduction, documentary, historical-logical study that allowed obtaining from the consulted sources the necessary criteria to fulfill the proposed objective.Keywords: Communication; Educative communication; Virtual educational communication; Sociocultural-educational communication; Virtual environmentsIntruductionCommunication occurs between living beings and consists of the voluntary transmission of information through the exchange of chemical signals, songs or pieces of language. In humans it facilitates the development of relationships and learning, as well as allows interaction with other human beings.In this regard, the 21st century imputes to humans the need to reflect and take the necessary measures that guarantee the survival of the human species where communication plays a fundamental role in the search for viable solutions to this problem.The communicative process is fundamental for society because it favors the exchange of information between human beings, which facilitates the establishment of relationships, agreements and organization between them.In this regard, Federico Engels refers that his origins are related to work and the need for communication by stating that“The development of work by multiplying the cases of mutual aid and joint activity, for each individual, had to necessarily contribute to bringing together the members of society even more. In short, the men reached a point where they needed to tell each other. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a2hco7eq6mk","properties":{"formattedCitation":"(Engels, 1975, p. 273)","plainCitation":"(Engels, 1975, p. 273)"},"citationItems":[{"id":512,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/TZQSH8VQ"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/TZQSH8VQ"],"itemData":{"id":512,"type":"book","title":"El papel del trabajo en la transformación del mono en hombre. Obras Escogidas.","publisher":"Editorial Progreso","publisher-place":"Moscú","archive":"15. LIBRO- Comunicación y grupo","event-place":"Moscú","author":[{"family":"Engels","given":"Federico"}],"issued":{"date-parts":[["1975"]]}},"locator":"273"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Engels, 1975, p. 273)Communication became an essential element to develop the practical-transforming activity of nature, and therefore, in the evolution of man himself; the unlimited possibility of transferring knowledge to new generations and directing their activity in concrete social structures, became the existence of language as a medium, as a communication tool.According to Sánchez Pérez, "apart from articulate language, many primitive civilizations were forced to communicate at a distance, through non-verbal codes such as fire, smoke signals, drumbeats or the sound of the horn."ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a19b03h7up3","properties":{"formattedCitation":"{\\rtf (S\\uc0\\u225{}nchez, 2011, p. 12)}","plainCitation":"(Sánchez, 2011, p. 12)"},"citationItems":[{"id":206,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"itemData":{"id":206,"type":"thesis","title":"Concepción teórico – metodológica del uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes","publisher":"Universidad de Ciencias Pedagógicas “Enrique José Varona”","publisher-place":"Ciudad de La Habana","number-of-pages":"193","genre":"Tesis Doctoral","archive":"defensa_yanyorky_imprimir_ok_2013.doc","event-place":"Ciudad de La Habana","abstract":"El estudio de las herramientas de comunicación de los entornos virtuales en el contexto educativo, evidenció la necesidad de potenciar su uso pedagógico para favorecer la comunicación educativa en estos entornos, a partir de la insuficiente preparación de los docentes sobre el uso de estas herramientas en la superación profesional. Por ello la presente investigación tiene como objetivo proponer una concepción teórico-metodológica que oriente el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes.\nSe sistematizan los elementos teóricos y las relaciones esenciales que distinguen la comunicación educativa en entornos virtuales, en tanto se contextualizan, dimensionan, estructuran y relacionan los componentes que se integran en la concepción propuesta, a partir de las potencialidades pedagógicas, tecnológicas y sus nexos en la comunicación educativa mediada por estos entornos para la superación profesional de docentes, donde las diferentes herramientas tecnológicas son consideradas como canal de comunicación educativa virtual a partir de la mediación pedagógico-instrumental. Se define el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes, con sus dimensiones e indicadores contextualizados a las funciones del equipo docente, a fin de favorecer el desarrollo del proceso de comunicación educativa en entornos virtuales.\nLa concepción teórico-metodológica está estructurada por el componente teórico-conceptual, con el que debe operar el equipo docente, en estrecha relación con el componente metodológico-procesal, estructurado por etapas y fases, en correspondencia con los roles y funciones del equipo docente y una guía metodológica que viabiliza en la práctica el proceder para instrumentar, desde las herramientas, el proceso de comunicación educativa virtual; se introduce para la preparación del equipo de docentes que imparte cursos en entornos virtuales desde el IPLAC en el período 2009-2010. Se diseñó un curso en entornos virtuales con estos fines. Para la valoración de la concepción se emplearon la observación participante, las encuestas, las entrevistas, la aplicación del método Delphi y los resultados del curso. Se evidencian resultados positivos en su implementación práctica.","language":"Español","author":[{"family":"Sánchez","given":"Yanyorky"}],"issued":{"date-parts":[["2011"]]}},"locator":"12"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Sánchez, 2011, p. 12)Thus, the first manifestations of communication were found in ancient caves, in the form of pictographs and petroglyphs in relation to magic, religion and primitive art.The emergence of multiple tools and instruments, among which the printing press and the postal service stand out, contributed to expanding communications and reinforcing the preservation of information over time. Added to this, the discovery of electricity and electronics contributed to perfecting these tools, giving rise to the appearance of the telegraph, the phonograph, electronic mail, the INTERNET, among others, thus emerging Information and Communication Technologies (ICT).The use of these Information and Communication Technologies facilitates the development of social and cultural processes, such as commerce and education, among others, by proposing new scenarios and avenues for communication. To this end, Virtual Environments offer a wide range of tools that facilitate the communication process between subjects without taking into account space-time barriers.DevelopingThe concept of communication over time has had many variations, as it has been defined in many ways by the different authors who argue in their research that it is directly linked to the activity of the human being, as a way for the interaction between the subjects that they participate in it.“Communication is an issue as old as man and as important as him. Many problems and conflicts would be resolved democratically if communication between human beings started from listening with respect and tolerance, enabling the honest and clear expression of mutual interests and feelings. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"HqSLcpyc","properties":{"formattedCitation":"(Raffino, 2020, p. 5)","plainCitation":"(Raffino, 2020, p. 5)"},"citationItems":[{"id":496,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/ZTMTUVCH"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/ZTMTUVCH"],"itemData":{"id":496,"type":"entry-dictionary","title":"Concepto de Comunicación","container-title":"Concepto.de","publisher-place":"Bunenos Aires","event-place":"Bunenos Aires","URL":"https://concepto.de/comunicacion/","author":[{"family":"Raffino","given":"María"}],"issued":{"date-parts":[["2020"]]}},"locator":"5"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Raffino, 2020, p. 5)The word "communication" is considered a polysemantic category, as its study is not typical of a particular science. According to the Dictionary of the Royal Spanish Academy (DRAE) “it is of Latin origincommunicatĭo, -ōnis, which means: action and effect of communicating or communicating; Treatment, correspondence between two or more people; transmission of signals through a common code to the sender and receiver. ". And "to communicate is also from the Latin communicāre which means: to share, exchange, do or put in common"ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"aqd0pl7vbf","properties":{"formattedCitation":"(DRAE, 2001, p. 1)","plainCitation":"(DRAE, 2001, p. 1)"},"citationItems":[{"id":280,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/D9SIQQT3"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/D9SIQQT3"],"itemData":{"id":280,"type":"book","title":"Diccionario de la Real Academia Española","publisher":"ed. Vigésima segunda","medium":"Software de computo","abstract":"Los entornos virtuales son...","author":[{"literal":"DRAE"}],"issued":{"date-parts":[["2001"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(DRAE, 2001, p. 1). According toADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1tau31v82n","properties":{"formattedCitation":"{\\rtf (S\\uc0\\u225{}nchez, 2011, p. 12)}","plainCitation":"(Sánchez, 2011, p. 12)"},"citationItems":[{"id":206,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"itemData":{"id":206,"type":"thesis","title":"Concepción teórico – metodológica del uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes","publisher":"Universidad de Ciencias Pedagógicas “Enrique José Varona”","publisher-place":"Ciudad de La Habana","number-of-pages":"193","genre":"Tesis Doctoral","archive":"defensa_yanyorky_imprimir_ok_2013.doc","event-place":"Ciudad de La Habana","abstract":"El estudio de las herramientas de comunicación de los entornos virtuales en el contexto educativo, evidenció la necesidad de potenciar su uso pedagógico para favorecer la comunicación educativa en estos entornos, a partir de la insuficiente preparación de los docentes sobre el uso de estas herramientas en la superación profesional. Por ello la presente investigación tiene como objetivo proponer una concepción teórico-metodológica que oriente el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes.\nSe sistematizan los elementos teóricos y las relaciones esenciales que distinguen la comunicación educativa en entornos virtuales, en tanto se contextualizan, dimensionan, estructuran y relacionan los componentes que se integran en la concepción propuesta, a partir de las potencialidades pedagógicas, tecnológicas y sus nexos en la comunicación educativa mediada por estos entornos para la superación profesional de docentes, donde las diferentes herramientas tecnológicas son consideradas como canal de comunicación educativa virtual a partir de la mediación pedagógico-instrumental. Se define el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes, con sus dimensiones e indicadores contextualizados a las funciones del equipo docente, a fin de favorecer el desarrollo del proceso de comunicación educativa en entornos virtuales.\nLa concepción teórico-metodológica está estructurada por el componente teórico-conceptual, con el que debe operar el equipo docente, en estrecha relación con el componente metodológico-procesal, estructurado por etapas y fases, en correspondencia con los roles y funciones del equipo docente y una guía metodológica que viabiliza en la práctica el proceder para instrumentar, desde las herramientas, el proceso de comunicación educativa virtual; se introduce para la preparación del equipo de docentes que imparte cursos en entornos virtuales desde el IPLAC en el período 2009-2010. Se diseñó un curso en entornos virtuales con estos fines. Para la valoración de la concepción se emplearon la observación participante, las encuestas, las entrevistas, la aplicación del método Delphi y los resultados del curso. Se evidencian resultados positivos en su implementación práctica.","language":"Español","author":[{"family":"Sánchez","given":"Yanyorky"}],"issued":{"date-parts":[["2011"]]}},"locator":"12"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Sánchez, 2011) who coincides with Álvarez (2002) and Rizo (2009) "The prefix (com) means: meeting, cooperation or aggregation." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"M0d9uZdc","properties":{"formattedCitation":"{\\rtf (S\\uc0\\u225{}nchez, 2011, p. 12)}","plainCitation":"(Sánchez, 2011, p. 12)"},"citationItems":[{"id":206,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"itemData":{"id":206,"type":"thesis","title":"Concepción teórico – metodológica del uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes","publisher":"Universidad de Ciencias Pedagógicas “Enrique José Varona”","publisher-place":"Ciudad de La Habana","number-of-pages":"193","genre":"Tesis Doctoral","archive":"defensa_yanyorky_imprimir_ok_2013.doc","event-place":"Ciudad de La Habana","abstract":"El estudio de las herramientas de comunicación de los entornos virtuales en el contexto educativo, evidenció la necesidad de potenciar su uso pedagógico para favorecer la comunicación educativa en estos entornos, a partir de la insuficiente preparación de los docentes sobre el uso de estas herramientas en la superación profesional. Por ello la presente investigación tiene como objetivo proponer una concepción teórico-metodológica que oriente el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes.\nSe sistematizan los elementos teóricos y las relaciones esenciales que distinguen la comunicación educativa en entornos virtuales, en tanto se contextualizan, dimensionan, estructuran y relacionan los componentes que se integran en la concepción propuesta, a partir de las potencialidades pedagógicas, tecnológicas y sus nexos en la comunicación educativa mediada por estos entornos para la superación profesional de docentes, donde las diferentes herramientas tecnológicas son consideradas como canal de comunicación educativa virtual a partir de la mediación pedagógico-instrumental. Se define el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes, con sus dimensiones e indicadores contextualizados a las funciones del equipo docente, a fin de favorecer el desarrollo del proceso de comunicación educativa en entornos virtuales.\nLa concepción teórico-metodológica está estructurada por el componente teórico-conceptual, con el que debe operar el equipo docente, en estrecha relación con el componente metodológico-procesal, estructurado por etapas y fases, en correspondencia con los roles y funciones del equipo docente y una guía metodológica que viabiliza en la práctica el proceder para instrumentar, desde las herramientas, el proceso de comunicación educativa virtual; se introduce para la preparación del equipo de docentes que imparte cursos en entornos virtuales desde el IPLAC en el período 2009-2010. Se diseñó un curso en entornos virtuales con estos fines. Para la valoración de la concepción se emplearon la observación participante, las encuestas, las entrevistas, la aplicación del método Delphi y los resultados del curso. Se evidencian resultados positivos en su implementación práctica.","language":"Español","author":[{"family":"Sánchez","given":"Yanyorky"}],"issued":{"date-parts":[["2011"]]}},"locator":"12"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(p. 12)To ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1rahtc48ut","properties":{"formattedCitation":"(Vera & Villegas, 1997)","plainCitation":"(Vera & Villegas, 1997)"},"citationItems":[{"id":1128,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/UTC6VJC7"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/UTC6VJC7"],"itemData":{"id":1128,"type":"article-journal","title":"El fenómeno de la comunicación social","container-title":"Revista Archivo Médico de Camagüey","volume":"1","issue":"1","URL":"http://scielo.sld.cu/scielo.php?script=sci_arttext&pid=S1025-02551997000100020","language":"ES","author":[{"family":"Vera","given":"J"},{"family":"Villegas","given":"V"}],"issued":{"date-parts":[["1997"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Vera and Villegas (1997) communication is the“Structural element or fundamental dimension of the person and of the human community, and therefore it is a factor that cannot be conceived isolated in the individual or in the social body. Effects are located within a fabric of interrelation and conditioning that communication itself contributes powerfully to form ". (p. 1)In this definition, communication is revealed as an essential component of human beings as a result of their interaction with society and vice versa, so none of the factors that intervene in this process can be seen separately.Coinciding with the above, ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1utibvktud","properties":{"formattedCitation":"{\\rtf (M\\uc0\\u225{}xima, 2020, p. 1)}","plainCitation":"(Máxima, 2020, p. 1)"},"citationItems":[{"id":1127,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/6AEXD8KT"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/6AEXD8KT"],"itemData":{"id":1127,"type":"entry-dictionary","title":"Comunicación","container-title":"Caracteristicas.co","URL":"https://www.caracteristicas.co/comunicacion/","author":[{"family":"Máxima","given":"Julia"}],"issued":{"date-parts":[["2020"]]},"accessed":{"date-parts":[["2021",5,12]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Maximum (2020)states that "communication between living beings represents a very important aspect of life, since it allows them a certain margin of social organization or interactions." (p. 1)In turn, the social communicator Isbel Delgado states that "communication is a process that consists of the transmission and exchange of messages between a sender and a receiver."ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a265tmks9gu","properties":{"formattedCitation":"(Delgado, 2020, p. 1)","plainCitation":"(Delgado, 2020, p. 1)"},"citationItems":[{"id":514,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/WSXRMH2P"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/WSXRMH2P"],"itemData":{"id":514,"type":"article-magazine","title":"Comunicación","container-title":"Significados.com","URL":"https://www.significados.com/comunicacion/","author":[{"family":"Delgado","given":"Isbel"}],"issued":{"date-parts":[["2020"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Delgado, 2020, p. 1)On the other hand, the Psychologist Juan Armando Corbin asserts that"Communication is the action of exchanging information, either between two or more people, with the purpose of transmitting and receiving information (written, emotional, etc.). The person (or persons) who sent the information is the sender, and the person who received it is the receiver. The medium by which the message is transmitted is the channel. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1b62qr1n9a","properties":{"formattedCitation":"(Corbin, 2021, p. 1)","plainCitation":"(Corbin, 2021, p. 1)"},"citationItems":[{"id":495,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/59ARUCWB"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/59ARUCWB"],"itemData":{"id":495,"type":"post-weblog","title":"Los 28 tipos de comunicación y sus características","container-title":"Psicología y Mente","genre":"Blog personal","URL":"https://psicologiaymente.com/social/tipos-comunicacion-caracteristicas","author":[{"family":"Corbin","given":"Juan"}],"issued":{"date-parts":[["2021"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Corbin, 2021, p. 1)Both authors agree that the transmission of information is the central axis of communication. But ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"tavnkQZe","properties":{"formattedCitation":"(Corbin, 2021, p. 1; Torres, 2021, p. 1)","plainCitation":"(Corbin, 2021, p. 1; Torres, 2021, p. 1)"},"citationItems":[{"id":"yfHex5eM/boY8uFCK","uris":["http://zotero.org/users/local/Zeqf1lZl/items/59ARUCWB"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/59ARUCWB"],"itemData":{"id":"yfHex5eM/boY8uFCK","type":"post-weblog","title":"Los 28 tipos de comunicación y sus características","container-title":"Psicología y Mente","genre":"Blog personal","URL":"https://psicologiaymente.com/social/tipos-comunicacion-caracteristicas","author":[{"family":"Corbin","given":"Juan"}],"issued":{"date-parts":[["2021"]]}},"locator":"1"},{"id":1093,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/76SDSBI8"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/76SDSBI8"],"itemData":{"id":1093,"type":"post-weblog","title":"Los 8 elementos de la comunicación: características y ejemplos","container-title":"Psicología y Mente","genre":"Blog personal","URL":"https://psicologiaymente.com/social/tipos-comunicacion-caracteristicas","author":[{"family":"Torres","given":"Arturo"}],"issued":{"date-parts":[["2021"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Torres, 2021, p. 1) It also reveals other components of communication such as the sender, the receiver, the channel and the feedback elements with which it is agreed for this research because it is considered essential for the development of a good communication process.In the scheme proposed by the North American engineer Claude Elwood Shannon it is assumed that "Communication is a linear scheme where" the source "produces a message, which is transformed into signs by the" sender "in order to make it transmissible through" a channel "to a" receiver ", who decodes and decodes it. rebuild. Any disturbing and undesirable presence is called "noise." Quoted byADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a2o9kf8hno8","properties":{"formattedCitation":"(Brocca, 2013, p. 29)","plainCitation":"(Brocca, 2013, p. 29)"},"citationItems":[{"id":508,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/PG7EU6DS"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/PG7EU6DS"],"itemData":{"id":508,"type":"thesis","title":"Las características de la comunicación didáctica en entornos virtuales de aprendizaje. Dos propuestas educativas virtuales en el marco de la Maestría en Procesos Educativos mediados por Tecnologías-UNC","publisher":"Universidad de Cordova","publisher-place":"Cordova","number-of-pages":"200","genre":"Tesis de Maestría","event-place":"Cordova","URL":"https://rdu.unc.edu.ar/bitstream/handle/11086/1943/Tesis Maestria final- Rep Univ- Ansenuza.pdf?sequence=1","author":[{"family":"Brocca","given":"Débora"}],"issued":{"date-parts":[["2013"]]},"accessed":{"date-parts":[["2021",1,12]]}},"locator":"29"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Brocca, 2013, p. 29)In this approach, new elements that make up the communicative process are revealed, such as the source that generates the message to be transmitted and the noise that distorts the understanding of that message and that, in the opinion of the authors, are important for the development of a good communicative process. .Throughout the evolution of man, communication has played a fundamental role in the development of social processes, such as Education, where it allows interaction between teacher and student, enhancing individual development and the personality of both.Besides ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a23eca3dp0r","properties":{"formattedCitation":"(Cordero, 2018, p. 1)","plainCitation":"(Cordero, 2018, p. 1)"},"citationItems":[{"id":1122,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/6WEZI9E4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/6WEZI9E4"],"itemData":{"id":1122,"type":"article-journal","title":"La comunicación como proceso cultural. Pistas para el análisis","container-title":"Estudios del Desarrollo Social","volume":"6","issue":"3","URL":"http://scielo.sld.cu/pdf/reds/v6n3/2308-0132-reds-6-03-e13.pdf","author":[{"family":"Cordero","given":"Lisandra"}],"issued":{"date-parts":[["2018"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Lamb, 2018) coincides with Zabala and Bustos (2001) accurately reveal the sociocultural character of communication by saying that:“It is a concept that crosses the multiple fields of the social and the cultural. Communication is a fundamental human process, which presides over and frames the life of man, both in his construction as an individual and in his immersion in the social. The communicative is at the base of most social practices and is the process that makes relationship life possible. In this sense, all social practice involves, to varying degrees, a form of communicative practice. " (p.1)In this regard, the Mexican professor Carlos Luna points out that:“Communication is a modality of social interaction that consists of the intentional intervention on the cognitive and axiological systems of social actors through the provision of encoded information or, to put it in another terminology, through the production of messages that, in the framework of a certain cultural community, contributes to the significance of reality (…) "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"aresr29e4k","properties":{"formattedCitation":"(Luna, 1991)","plainCitation":"(Luna, 1991)"},"citationItems":[{"id":1123,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/U9IQDXX2"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/U9IQDXX2"],"itemData":{"id":1123,"type":"report","title":"La Comunicación como Interacción Social","publisher":"Prospectiva de la Sociología","publisher-place":"México","genre":"Reunión Binacional México-España","event-place":"México","author":[{"family":"Luna","given":"C"}],"issued":{"date-parts":[["1991"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Luna, 1991, s / p)In the pedagogical field, communication plays a fundamental role as it constitutes the way for teacher-student and student-student interaction that guarantees a higher quality teaching-learning process.Various authors have addressed the term educational or pedagogical communication as it is also called. On the face-to-face level,ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a21rauqhaui","properties":{"formattedCitation":"(Salcedo, 1999, p. 8)","plainCitation":"(Salcedo, 1999, p. 8)"},"citationItems":[{"id":518,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/4QA6XJM8"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/4QA6XJM8"],"itemData":{"id":518,"type":"thesis","title":"La comunicación educativa y sus implicaciones en el proceso de evaluación del aprendizaje","publisher":"Universidad de La Habana","publisher-place":"La Habana","genre":"Tesis de Maestría","archive":"SALCEDO1.doc","event-place":"La Habana","author":[{"family":"Salcedo","given":"Francisco"}],"issued":{"date-parts":[["1999"]]}},"locator":"8"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}Salcedo, (1999)coincides with Ojalvo (1996) by defining it as "a process inseparable from teaching activity, where various interaction practices intervene". (p. 8)For its part, ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a86p7d72ma","properties":{"formattedCitation":"{\\rtf (D. Garc\\uc0\\u237{}a & Almeida, 2013, p. 45)}","plainCitation":"(D. García & Almeida, 2013, p. 45)"},"citationItems":[{"id":502,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/CTZKQJTT"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/CTZKQJTT"],"itemData":{"id":502,"type":"article-journal","title":"Comunicación educativa: reto de la pedagogía","container-title":"Revista Conrado","page":"40-47","volume":"9","issue":"42","ISSN":"1990-8644","author":[{"family":"García","given":"Dayarys"},{"family":"Almeida","given":"Susana"}],"issued":{"date-parts":[["2013"]]}},"locator":"45"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(D. García & Almeida, 2013) agrees with Álvarez (2002) in stating that educational communication is “A truly educational process takes place when the human relationships that occur in the pedagogical process are not only about the transmission of information, but also about exchange, interaction and mutual influence, which encourages the development of the individual, their personality and the school group ; as well as the teacher, either as a person or professional. "(p. 45)In this regard, Sánchez Pérez assumes "educational communication as a process, as it enables the active role of subjects in their interactions, as well as the joint elaboration of meanings as an essential characteristic of the contextualization of the pedagogical process and its educational actions." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a16686pch4k","properties":{"formattedCitation":"{\\rtf (S\\uc0\\u225{}nchez, 2011, p. 15)}","plainCitation":"(Sánchez, 2011, p. 15)"},"citationItems":[{"id":206,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"itemData":{"id":206,"type":"thesis","title":"Concepción teórico – metodológica del uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes","publisher":"Universidad de Ciencias Pedagógicas “Enrique José Varona”","publisher-place":"Ciudad de La Habana","number-of-pages":"193","genre":"Tesis Doctoral","archive":"defensa_yanyorky_imprimir_ok_2013.doc","event-place":"Ciudad de La Habana","abstract":"El estudio de las herramientas de comunicación de los entornos virtuales en el contexto educativo, evidenció la necesidad de potenciar su uso pedagógico para favorecer la comunicación educativa en estos entornos, a partir de la insuficiente preparación de los docentes sobre el uso de estas herramientas en la superación profesional. Por ello la presente investigación tiene como objetivo proponer una concepción teórico-metodológica que oriente el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes.\nSe sistematizan los elementos teóricos y las relaciones esenciales que distinguen la comunicación educativa en entornos virtuales, en tanto se contextualizan, dimensionan, estructuran y relacionan los componentes que se integran en la concepción propuesta, a partir de las potencialidades pedagógicas, tecnológicas y sus nexos en la comunicación educativa mediada por estos entornos para la superación profesional de docentes, donde las diferentes herramientas tecnológicas son consideradas como canal de comunicación educativa virtual a partir de la mediación pedagógico-instrumental. Se define el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes, con sus dimensiones e indicadores contextualizados a las funciones del equipo docente, a fin de favorecer el desarrollo del proceso de comunicación educativa en entornos virtuales.\nLa concepción teórico-metodológica está estructurada por el componente teórico-conceptual, con el que debe operar el equipo docente, en estrecha relación con el componente metodológico-procesal, estructurado por etapas y fases, en correspondencia con los roles y funciones del equipo docente y una guía metodológica que viabiliza en la práctica el proceder para instrumentar, desde las herramientas, el proceso de comunicación educativa virtual; se introduce para la preparación del equipo de docentes que imparte cursos en entornos virtuales desde el IPLAC en el período 2009-2010. Se diseñó un curso en entornos virtuales con estos fines. Para la valoración de la concepción se emplearon la observación participante, las encuestas, las entrevistas, la aplicación del método Delphi y los resultados del curso. Se evidencian resultados positivos en su implementación práctica.","language":"Español","author":[{"family":"Sánchez","given":"Yanyorky"}],"issued":{"date-parts":[["2011"]]}},"locator":"15"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Sánchez, 2011, p. 15)Another definition is the one provided by García Noyola who asserts that"Educational communication is seen as a process of socialization and structuring of people in which various factors, including the media, influence, however it is not limited to the implementation of these in the educational task, in fact, they may not be used and still not to affect the existing dialogue between the participants, moreover, it is not located exclusively in the classrooms because, as we have seen, it is found in all spaces and collective events. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a12bohns2cn","properties":{"formattedCitation":"{\\rtf (F. Garc\\uc0\\u237{}a, 2017, p. 6)}","plainCitation":"(F. García, 2017, p. 6)"},"citationItems":[{"id":503,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/66B54VW3"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/66B54VW3"],"itemData":{"id":503,"type":"article-journal","title":"La Comunicación Educativa: un proceso dialógico","container-title":"Glosa Revista de Divulgación","collection-title":"Año 5","issue":"9","URL":"https://static1.squarespace.com/static/53b1eff6e4b0e8a9f63530d6/t/5b2d493d0e2e72e10f3ded2f/1529694526919/art+1+Garc%C3%ADa+Noyola.pdf","ISSN":"2448-766X","author":[{"family":"García","given":"Fátima"}],"issued":{"date-parts":[["2017"]]}},"locator":"6"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(F. García, 2017, p. 6)These criteria connote the importance of educational communication to achieve better results in the teaching-educational process manifested in the formation of the personality of students not only from the classroom but in the different contexts in which this type of communication is developed.In this regard, the researchers Edison Javier, Sylvia del Rosario and Ketty Jadira state that"The use of ICTs is essential as a transversal axis in education to improve the teaching-learning process, these tools allow the use of techniques, means and strategies, innovative and creative methodologies, which will allow constant teacher training, all in parallel with the vision and mission of improving Education. " ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"avrtcj7r6c","properties":{"formattedCitation":"{\\rtf (Gua\\uc0\\u241{}a-Moya, Llumiquinga-Quispe, & Ortiz-Remache, 2015, p. 13)}","plainCitation":"(Guaña-Moya, Llumiquinga-Quispe, & Ortiz-Remache, 2015, p. 13)"},"citationItems":[{"id":521,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/GS39XUTA"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/GS39XUTA"],"itemData":{"id":521,"type":"article-journal","title":"Caracterización de entornos virtuales de enseñanza aprendizaje (EVEA) en la educación virtua","container-title":"Ciencias Holguín","collection-title":"octubre-diciembre","page":"1-16","volume":"21","issue":"4","ISSN":"1027-2127","author":[{"family":"Guaña-Moya","given":"Edison"},{"family":"Llumiquinga-Quispe","given":"Sylvia"},{"family":"Ortiz-Remache","given":"Ketty"}],"issued":{"date-parts":[["2015"]]}},"locator":"13"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Guaña-Moya, Llumiquinga-Quispe & Ortiz-Remache, 2015, p. 13)At present, distance education gains importance for the development of the teaching-learning process due to the isolation conditions that exist in many countries due to the scourge of COVID-19. In this sense, ICTs, ICTs, have increased innovative initiatives in the exchange of information, influencing the development of teacher-student communication where virtual environments occupy a leading position.Virtual environments, understood by ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a15ii08e8qo","properties":{"formattedCitation":"{\\rtf (Guerrero-Muguercia, S\\uc0\\u225{}nchez-P\\uc0\\u233{}rez, & Moreira-Carbonell, 2020, p. 89)}","plainCitation":"(Guerrero-Muguercia, Sánchez-Pérez, & Moreira-Carbonell, 2020, p. 89)"},"citationItems":[{"id":415,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/8VTPQXID"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/8VTPQXID"],"itemData":{"id":415,"type":"article-journal","title":"Los entornos virtuales. Otra mirada.","container-title":"Ciencia y Progreso","page":"80-92","volume":"5","issue":"Núm. 10: julio-diciembre","abstract":"La presente investigación tiene como objetivo elaborar una nueva definición de entornos virtualesa partir del análisis de la evolución de este término haciendo especial énfasis en los elementosdistintivos de cada una de las definiciones analizadas. Para el desarrollo de la misma se utilizaronmétodos del nivel teórico como el estudio documental, análisis-síntesis e inducción-deducción quepermitieron determinar elementos que caracterizan la evolución del término entornos virtuales.","ISSN":"2707-7098","language":"Español","author":[{"family":"Guerrero-Muguercia","given":"Kobel"},{"family":"Sánchez-Pérez","given":"Yanyorky"},{"family":"Moreira-Carbonell","given":"Carlos"}],"issued":{"date-parts":[["2020"]]}},"locator":"89"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Guerrero-Muguercia, Sánchez-Pérez & Moreira-Carbonell, 2020) as "spaces for sociocultural-educational exchange configured in telematic networks, made up of synchronous and asynchronous communication tools." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"OfwiIBxv","properties":{"formattedCitation":"{\\rtf (Guerrero-Muguercia et\\uc0\\u160{}al., 2020, p. 89)}","plainCitation":"(Guerrero-Muguercia et al., 2020, p. 89)"},"citationItems":[{"id":415,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/8VTPQXID"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/8VTPQXID"],"itemData":{"id":415,"type":"article-journal","title":"Los entornos virtuales. Otra mirada.","container-title":"Ciencia y Progreso","page":"80-92","volume":"5","issue":"Núm. 10: julio-diciembre","abstract":"La presente investigación tiene como objetivo elaborar una nueva definición de entornos virtualesa partir del análisis de la evolución de este término haciendo especial énfasis en los elementosdistintivos de cada una de las definiciones analizadas. Para el desarrollo de la misma se utilizaronmétodos del nivel teórico como el estudio documental, análisis-síntesis e inducción-deducción quepermitieron determinar elementos que caracterizan la evolución del término entornos virtuales.","ISSN":"2707-7098","language":"Español","author":[{"family":"Guerrero-Muguercia","given":"Kobel"},{"family":"Sánchez-Pérez","given":"Yanyorky"},{"family":"Moreira-Carbonell","given":"Carlos"}],"issued":{"date-parts":[["2020"]]}},"locator":"89"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Guerrero-Muguercia et al., 2020, p. 89), They are in charge of mediating the communication process in telematic networks.The term communication in these environments has been approached by several authors, among which Alexánder Ortiz stands out, who defines it as "a process that allows creating, exchanging, and sharing information in virtual settings." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a9bne22vf4","properties":{"formattedCitation":"(Ortiz, 2010, p. 37)","plainCitation":"(Ortiz, 2010, p. 37)"},"citationItems":[{"id":519,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/95WIZATH"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/95WIZATH"],"itemData":{"id":519,"type":"book","title":"La comunicación virtual: del gesto a las redes","publisher":"Editorial Voluntad","publisher-place":"Bogotá, D.C","event-place":"Bogotá, D.C","author":[{"family":"Ortiz","given":"Alexander"}],"issued":{"date-parts":[["2010"]]}},"locator":"37"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Ortiz, 2010, p. 37)Researcher Sonia María Santoveña states that "online communication is a means that integrates didactic objectives with technological innovation." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"CYBZnz7L","properties":{"formattedCitation":"{\\rtf (Santove\\uc0\\u241{}a, 2011, p. 96)}","plainCitation":"(Santoveña, 2011, p. 96)"},"citationItems":[{"id":501,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DCXMF3ZS"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DCXMF3ZS"],"itemData":{"id":501,"type":"article-journal","title":"Procesos de comunicación a través de entornos virtuales y su incidencia en la formación permanente en red","container-title":"Revista de Universidad y Sociedad del Conocimiento","page":"93-110","volume":"8","issue":"1","ISSN":"1698-580X","journalAbbreviation":"RUSC","author":[{"family":"Santoveña","given":"Sonia"}],"issued":{"date-parts":[["2011"]]}},"locator":"96"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Santoveña, 2011, p. 96)On the other hand, Maritza and Melissa Flórez define virtual communication "as the exchange of information in a synchronous or asynchronous way, based on different technological supports, between the parties that intervene, such as the sender and the receiver, established within a social context. , cultural, pedagogical and technological ”. ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a2oh1h22iab","properties":{"formattedCitation":"{\\rtf (Fl\\uc0\\u243{}rez & Fl\\uc0\\u243{}rez, 2013, p. 2)}","plainCitation":"(Flórez & Flórez, 2013, p. 2)"},"citationItems":[{"id":506,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/XQARUAM7"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/XQARUAM7"],"itemData":{"id":506,"type":"article-journal","title":"Modelo de comunicación virtual para ambientes virtuales de aprendizaje","container-title":"Mi Ratón","page":"1-8","issue":"12","ISSN":"1657-7469","author":[{"family":"Flórez","given":"Maritza"},{"family":"Flórez","given":"Melissa"}],"issued":{"date-parts":[["2013"]]}},"locator":"2"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Flórez & Flórez, 2013, p. 2)When analyzing these definitions, it could be summarized that communication in the virtual plane is the interaction between two subjects connected from any geographic location, who manage to exchange information: texts, images, sounds, videos or their combination with ease.The primary tool for the development of any culture is education, which must reach all educational levels and all places. Taking into account the benefits offered by the communication tools that make up virtual environments, these facilitate the achievement of this objective by allowing the educational process, as a fundamental basis of cultural development, to reach the most unsuspected regions of the planet. From this premise Sánchez Pérez defines educational communication in virtual environments:“As that communication oriented towards the development of informational, perceptual, evaluative and pedagogical-instrumental mediation skills of the participants in the virtual pedagogical process, which occurs from a real sociocultural context to a virtual sociocultural context and vice versa, from the interactivity and interaction between teachers, students and these with each other, taking into account the knowledge they have and the role they play, characterized by a language that uses codes (symbols, icons and signs) specific to each communication tool (synchronous or asynchronous ) by which the communicative process is mediated. " ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a2h1i3ive7f","properties":{"formattedCitation":"{\\rtf (S\\uc0\\u225{}nchez, 2011, p. 30)}","plainCitation":"(Sánchez, 2011, p. 30)"},"citationItems":[{"id":206,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/DIHIB4I4"],"itemData":{"id":206,"type":"thesis","title":"Concepción teórico – metodológica del uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes","publisher":"Universidad de Ciencias Pedagógicas “Enrique José Varona”","publisher-place":"Ciudad de La Habana","number-of-pages":"193","genre":"Tesis Doctoral","archive":"defensa_yanyorky_imprimir_ok_2013.doc","event-place":"Ciudad de La Habana","abstract":"El estudio de las herramientas de comunicación de los entornos virtuales en el contexto educativo, evidenció la necesidad de potenciar su uso pedagógico para favorecer la comunicación educativa en estos entornos, a partir de la insuficiente preparación de los docentes sobre el uso de estas herramientas en la superación profesional. Por ello la presente investigación tiene como objetivo proponer una concepción teórico-metodológica que oriente el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes.\nSe sistematizan los elementos teóricos y las relaciones esenciales que distinguen la comunicación educativa en entornos virtuales, en tanto se contextualizan, dimensionan, estructuran y relacionan los componentes que se integran en la concepción propuesta, a partir de las potencialidades pedagógicas, tecnológicas y sus nexos en la comunicación educativa mediada por estos entornos para la superación profesional de docentes, donde las diferentes herramientas tecnológicas son consideradas como canal de comunicación educativa virtual a partir de la mediación pedagógico-instrumental. Se define el uso pedagógico de las herramientas de comunicación de los entornos virtuales en la superación profesional de docentes, con sus dimensiones e indicadores contextualizados a las funciones del equipo docente, a fin de favorecer el desarrollo del proceso de comunicación educativa en entornos virtuales.\nLa concepción teórico-metodológica está estructurada por el componente teórico-conceptual, con el que debe operar el equipo docente, en estrecha relación con el componente metodológico-procesal, estructurado por etapas y fases, en correspondencia con los roles y funciones del equipo docente y una guía metodológica que viabiliza en la práctica el proceder para instrumentar, desde las herramientas, el proceso de comunicación educativa virtual; se introduce para la preparación del equipo de docentes que imparte cursos en entornos virtuales desde el IPLAC en el período 2009-2010. Se diseñó un curso en entornos virtuales con estos fines. Para la valoración de la concepción se emplearon la observación participante, las encuestas, las entrevistas, la aplicación del método Delphi y los resultados del curso. Se evidencian resultados positivos en su implementación práctica.","language":"Español","author":[{"family":"Sánchez","given":"Yanyorky"}],"issued":{"date-parts":[["2011"]]}},"locator":"30"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Sánchez, 2011, p. 30)In the opinion of the authors of this research, the postulates analyzed above allow us to determine the role that communication plays in the development of social processes, mainly in education as a fundamental basis for the development of society. On the other hand, culture also constitutes a main axis for the development of society. In this sense, universities play a primary role in cultural promotion by taking university culture outside the borders of higher education centers through University Extension.According to González (1996), the University Extension is considered as“… The process that, as part of the University-Society interaction system, has the purpose of promoting culture in the intra and extra-university community to interrelate with the other main processes of higher education: Teaching and Research, contribute to its cultural development. The extension constitutes a regularity in the University-Society interaction, with its own personality and that contributes a final product or result of the university work. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a25o6r7213g","properties":{"formattedCitation":"{\\rtf (Gonz\\uc0\\u225{}lez, 1996, p. 72)}","plainCitation":"(González, 1996, p. 72)"},"citationItems":[{"id":208,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/XC4MPDFU"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/XC4MPDFU"],"itemData":{"id":208,"type":"thesis","title":"Un modelo de Extensión Universitaria para la Educación Superior Cubana. Su aplicación en la Cultura física y el deporte","publisher":"Instituto Superior de Cultura Física “Manuel Fajardo”","publisher-place":"Ciudad de La Habana","genre":"Tesis Doctoral","archive":"tesis_gil_ramon_gonzlez_gonzlez.pdf","event-place":"Ciudad de La Habana","abstract":"La consideración de que la Universidad ha desempeñado un papel fundamental en la satisfacción de la necesidad social de preservar la cultura que la precedió y desarrollarla, se corrobora al analizar las principales tendencias y regularidades manifiestas en la evolución histórica de la extensión universitaria en América Latina y en Cuba, estudio que identifica las incongruencias y limitaciones que ha tenido la labor extensionista en el orden teórico y práctico.\nLa sistematización de las experiencias hasta ahora acumuladas sobre el fenómeno extensionista en el estudio desarrollado al respecto, evidencia la carencia de trabajos científico-investigativos que caractericen esencialmente qué es la extensión universitaria, para poderla dirigir de un modo eficaz y eficiente.\nLa tesis propone un modelo de extensión universitaria para la educación superior cubana, que pone de manifiesto sus características y relaciones esenciales como sistema, lo que permite demostrar que la extensión constituye una función sustantiva de la universidad y un proceso universitario, para a partir de ahí desarrollar la gestión.\nEste modelo, aplicable a todas las unidades de acción estratégica identificadas como extensión, se desarrolla para la cultura física y el deporte, atendiendo a la necesidad de reconocer su importancia dentro de la extensión universitaria y al papel que ha desempeñado históricamente en la interrelación de la Universidad y su entorno social.","author":[{"family":"González","given":"Gil"}],"issued":{"date-parts":[["1996"]]}},"locator":"72"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(p. 72)Taking into account the above, Guerrero-Muguercia et al. They assert that"The advantages and benefits provided by Virtual Environments for University Extension at the University of Guantánamo benefits its social impact on the cultural development of the intra and extra-university community by enabling a greater number of people to access extension activities regardless of the space-time differences. "ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a1tfltkj8mu","properties":{"formattedCitation":"{\\rtf (Guerrero-Muguercia, S\\uc0\\u225{}nchez-P\\uc0\\u233{}rez, & Moreira-Carbonell, 2019)}","plainCitation":"(Guerrero-Muguercia, Sánchez-Pérez, & Moreira-Carbonell, 2019)"},"citationItems":[{"id":362,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/BKK8CF7N"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/BKK8CF7N"],"itemData":{"id":362,"type":"article-journal","title":"Entornos Virtuales, potencialidades y limitaciones para la Extensión Universitaria","container-title":"Cultura Física y Deportes de Guantánamo","volume":"9","issue":"Número Especial","abstract":"El presente trabajo investigativo tiene como objetivo analizar las potencialidades y limitaciones que ofrecen los Entornos Virtuales como productos de la ciencia y la tecnología para la Extensión Universitaria en la Universidad de Guantánamo. Para llevar a cabo esta investigación se emplearon métodos del nivel teórico y empírico que permitieron corroborar la problemática objeto de estudio. Se ofrece además una definición de Entornos Virtuales acorde al nuevo contexto donde estos se aplican.","URL":"http://famadeportes.cug.co.cu/index.php/Deportes/article/view/289","ISSN":"2519-9455","language":"Español","author":[{"family":"Guerrero-Muguercia","given":"Kobel"},{"family":"Sánchez-Pérez","given":"Yanyorky"},{"family":"Moreira-Carbonell","given":"Carlos"}],"issued":{"date-parts":[["2019"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Guerrero-Muguercia, Sánchez-Pérez & Moreira-Carbonell, 2019, p. 10)Based on the analysis of the criteria provided in the definitions of communication and educational communication, both face-to-face and virtual, of virtual environments, the role that these play in the realization of social processes such as education and culture, the relationship that exists between these processes for the cultural development of society as well as the influence of the University Extension to achieve this objective, sociocultural-educational communication in Virtual Environments is defined as: that communication that arises from the interaction of subjects in extension activities mediated by exchange spaces sociocultural-educational configured in telematic networks, made up of synchronous and asynchronous communication tools,oriented towards the cultural development of intra and extra university communities.Sociocultural-educational communication in Virtual Environments is characterized by a language that uses specific codes (symbols, icons and signs) for each communication tool (synchronous or asynchronous) by which the communicative process is mediated between the subjects that interact in the activities extensionists. It develops from a real socio-cultural-educational context to a virtual socio-cultural-educational context and vice versa.The term synchronous communication is defined by With regard to synchronous communication, it is defined as "the exchange of information over the Internet in real time and asynchronous communication is established between two or more people in a deferred manner in time, that is, when there is no temporal coincidence." ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"acds4akui5","properties":{"formattedCitation":"{\\rtf (Lam\\uc0\\u237{}, P\\uc0\\u233{}rez, & Rodr\\uc0\\u237{}guez, 2016, p. 85)}","plainCitation":"(Lamí, Pérez, & Rodríguez, 2016, p. 85)"},"citationItems":[{"id":1126,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/PUC4QG9F"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/PUC4QG9F"],"itemData":{"id":1126,"type":"article-journal","title":"Las herramientas de comunicación sincrónica y asincrónica en la clase presencial","container-title":"Revista Conrado","page":"84-89","volume":"12","issue":"56","author":[{"family":"Lamí","given":"L"},{"family":"Pérez","given":"M"},{"family":"Rodríguez","given":"M"}],"issued":{"date-parts":[["2016"]]}},"locator":"85"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Lamí, Pérez & Rodríguez, 2016, p. 85)From the above ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"a5u9n7c1nc","properties":{"formattedCitation":"{\\rtf (Lay et\\uc0\\u160{}al., 2019)}","plainCitation":"(Lay et al., 2019)"},"citationItems":[{"id":862,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/IIF9DHCI"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/IIF9DHCI"],"itemData":{"id":862,"type":"article-journal","title":"Uso de las herramientas de comunicación asincrónicas y sincrónicas en la banca privada del municipio Maracaibo (Venezuela)","container-title":"Espacios","page":"11","volume":"40","issue":"4","author":[{"family":"Lay","given":"Nelson"},{"family":"Márceles","given":"Víctor"},{"family":"Parra","given":"Margel"},{"family":"Pirela","given":"Andrea"},{"family":"Castro","given":"Nina","non-dropping-particle":"de"},{"family":"Yarzagaray","given":"José"},{"family":"Alvarino","given":"César"},{"family":"Navarro","given":"Nelvis"},{"family":"Castro","given":"Liliana"},{"family":"Cabarcas","given":"Aldo"},{"family":"Ramírez","given":"Javier"}],"issued":{"date-parts":[["2019"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Lay et al. (2019)Synchronous communication tools need to be defined as "those that allow communication in real time between the participants." (p. 4) Among the tools that allow this type of communication are chat, video and audio conferences.On the other hand, they assert that asynchronous communication tools "are those in which communication does not take place in real time, that is, in which the participants are not connected in the same space of time." (p. 3) These tools include blogs, wikis, forums, mail, among others.According to the type of communication tool used to mediate the interaction between the subjects, sociocultural-educational communication in Virtual Environments is classified as:Synchronous: It can be classified as temporarily dependent because it occurs between two or more people connected at the same time and who can be physically located in different contexts, and can even share the same space. The tools used in this type of communication include chat, audio and video conferences.Asynchronous:It is characterized by being temporarily independent since it develops between two or more subjects that do not necessarily have to be connected at the same time and may or may not be physically located in different contexts. Among the tools used in this type of communication are blogs, wikis, forums, and mail, among others.For sociocultural-educational communication in Virtual Environments, the components of the communicative process indicated by ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"auhpb6ptls","properties":{"formattedCitation":"{\\rtf (M\\uc0\\u233{}rida, 2014, p. 1)}","plainCitation":"(Mérida, 2014, p. 1)"},"citationItems":[{"id":1119,"uris":["http://zotero.org/users/local/Zeqf1lZl/items/NMF7N5AX"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/NMF7N5AX"],"itemData":{"id":1119,"type":"webpage","title":"El proceso de la comunicación y sus componentes","container-title":"Portal Veterinaria","genre":"Institucional","URL":"https://www.portalveterinaria.com/articoli/articulos/21348/el-proceso-de-la-comunicacion-y-sus-componentes.html","author":[{"family":"Mérida","given":"Ignacio"}],"issued":{"date-parts":[["2014"]]},"accessed":{"date-parts":[["2021",4,19]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Mérida, 2014, p. 1)and they are contextualized to the virtual plane. The components are listed below:Transmitter: He is the one who transmits the message.Receiver: is the one who receives the message.Code: It is the set of signs that will be used to create the message (words, gestures, symbols, icons, images or their combination depending on the type of tool being used at the time of interaction).Message: It is the information or set of data that is transmitted.Communication channel: It is the physical medium that will be used to send the message, such as a phone, tablet, laptop, computer, etc.Noise: They are all the distortions that can influence the reception of the original message, and can be both from the sender, the channel or the receiver.Feedback or feedback:in the first instance, it is the receiver's response to the received message. If the sender subsequently responds to what is sent by the receiver, it is also considered feedback.Context:are the circumstances in which the communication process develops. They have a direct influence on the interpretation of the message (physical or virtual space, cultural frame of reference of the sender and receiver, social context, etc.)According to ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"ai212loas0","properties":{"formattedCitation":"(Delgado, 2020, p. 1)","plainCitation":"(Delgado, 2020, p. 1)"},"citationItems":[{"id":"dkc1NuRz/8MDeiEXO","uris":["http://zotero.org/users/local/Zeqf1lZl/items/WSXRMH2P"],"uri":["http://zotero.org/users/local/Zeqf1lZl/items/WSXRMH2P"],"itemData":{"id":"dkc1NuRz/8MDeiEXO","type":"article-magazine","title":"Comunicación","container-title":"Significados.com","URL":"https://www.significados.com/comunicacion/","author":[{"family":"Delgado","given":"Isbel"}],"issued":{"date-parts":[["2020"]]}},"locator":"1"}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"}(Delgado, 2020, p. 1) Within the communication process, five basic functions are distinguished, which are assumed for sociocultural-educational communication in Virtual Environments, which are described below:Informational function: The message transmits objective information supported by verifiable data in order to promote extension activities mediated by virtual environments.Persuasive function: It is about convincing the receiver of the message or modifying their behavior in order to contribute to their cultural development.Training function: The intention is to transmit messages to generate new knowledge in the receiver that contributes to their cultural development.Entertainment function: It is about creating messages designed for the enjoyment and development of a general-integral culture in the receiver.ConclusionsThe analysis of various sources related to the term communication allowed to determine that this is a process inherent to the human species that promotes development and social organization by favoring human-society-human interaction since ancient times. The essential elements of this concept were determined, both in the face-to-face and virtual level, which allowed defining the term sociocultural-educational communication in Virtual Environments as a result of the interaction of the subjects in extension activities mediated by these environments. Its characteristics, classification, components and functions were also established according to the context in which this communicative process takes place.Bibliographic References ADDIN ZOTERO_BIBL {"custom":[]} CSL_BIBLIOGRAPHY Brocca, D. (2013). The characteristics of didactic communication in virtual learning environments. Two virtual educational proposals within the framework of the Master's Degree in Educational Processes mediated by Technologies-UNC (Master's Thesis). Cordova University, Cordova. Retrieved from https://rdu.unc.edu.ar/bitstream/handle/11086/1943/Tesis Maestria final- Rep Univ- Ansenuza.pdf? Sequence = 1Corbin, J. (2021). 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Recovered from http://scielo.sld.cu/scielo.php?script=sci_arttext&pid=S1025-02551997000100020Vol. 6, No. Especial, octubre-diciembre, año 2021 PAGE \* MERGEFORMAT97Vol. 6, No. Especial, diciembre, año 2021 PAGE \* MERGEFORMAT99Kobel Guerrero, Yanyorky Sánchez, Carlos Moreira: La comunicación sociocultural-educativa… Ciencia y Progreso Publicada en línea: diciembre, 2021, RNPS: 2477, ISSN: 2707-7098 http://cienciayprogreso.cug.co.cuiVBORw0KGgoAAAANSUhEUgAAAS0AAABZCAYAAAEcIEIbAAAAAXNSR0IArs4c6QAAAARnQU1BAACx jwv8YQUAAAAJcEhZcwAAIdUAACHVAQSctJ0AAC8aSURBVHhe7Z0HmBVFuvdxd13vIqggCrqygoCg KAZkRRQTBkRRAdFddXENK3JRr7rrmhARA2Dgu2u4hkVFdJUwgWGYIQ2S88wgwwSQnJPknKyv/u/U 21OnTnU4c84EmP49T53TXV1dVV399lu5qtrI3/1O2HCzLy+q4Wd0kyYUETbJv/0tXaxIKMXM1EmR ETPtyhsnYjbDNPjDH9SREAcOHBD5Cxeqs2L27t2rjorZt2+fWLN6NR0fPnyY/vPy8ug/KyuL/sHu 3bvVkRDLly0TZ9WtS8fr1q6NPWK1Tj1VHUXS8fbbyTB/OOcc+u/bp4+YNnUqHYN6Z5yhjqJBxBqe ey75ExExoEeI2b1rl/jll1/ouJ56Kua8Bg3o/9z69enfBBH7/VlnqbMSTPdHjhyhiF3aogWdOxH7 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